In 2012, Russia continues to be the main destination outside the EU for the Spanish exports of fruit and vegetables. In February, shipments grew 50% regarding the same months of 2011, adding up to 47,362 tons.
A group of entrepreneurs began to reconstruct the canning factory in Volgograd region. The plant will produce purees, eggs, sauces, jams, pickled vegetables and salads
Russian Union of Juice Producers informed that in 2011 juices that are produced in Russia occupy 98% of the market, at the same time the consumption of juices increased.
Galla Foods enters the market with a range of fruit drinks
Galla Foods has entered the popular fruit drinks segment with the launch of Galla Fruit Drinks in two flavours – Classical Mango and an exotic blend of Apple-Litchi. Targeting young consumers in SEC A & B markets who prefer their juices on-the-go but are unwilling to compromise on the taste and health parameters. The Galla Fruit Drinks would be available both in traditional kirana stores and MTO’s across AP. Branded fruit juices consumed primarily as thirst quenchers with fruit pulp content up to 21% are classified as fruit drinks and constitute the most popular segment in India accounting for nearly 76% in the overall market. The South Indian fruit juices market is estimated at 92 million litres with 98% contributed by fruit drinks. “The consumers so far had to settle for the smaller size tetra-pack, glass bottle or an occasional pet bottle to quench their thirst while at home or on the move. We are offering them a tasty thirst quencher in a very trendy pack at a very attractive price. The unique long neck-wide mouth bottle with 275 ml drink will give the consumer the true long fruit drink experience. Our target is to reach 10% market share in the fruit based beverage category within 5 years. We are planning more new launches shortly”. Galla Foods is a premier exporter of fruit concentrates and pulp to top institutional buyers in Europe, Japan and the USA. Last year, the company entered the domestic market with the launch of the thickest mango nectar in India – the Galla Thick Mango. Recently mango blends were added to the portfolio.
